Deal Current: Daily Deal Company Fraud
With companies such as groupon and Living Social changing the way businesses connect with consumers it is no surprise at all to see local daily deal companies launch in smaller markets all throughout the United States. One particular company that has established itself as a network designed to assist entrepreneurs succeed in the daily deal market at the local level is a company called Deal Current. Unfortunately, small business owners looking to establish themselves with this particular daily deal platform will find out rather quickly that Deal Current is a scam. This article is composed as a warning to any potential start-up businesses considering using Deal Current as their daily deal platform.
Deal Current Is A Scam: Buyer Beware
When two Temecula area residents saw the opportunity to provide easily accessible online coupons and daily deals to people in their local market they began researching the options available. What the young entrepreneurs discovered was a company called Deal Current who advertised itself as a network built on deal sharing and community. After hearing dazzling sales speeches about dedicated technical support, network affiliates and a strong online community the two launched TemecuLove with Deal Current providing the web management and software. This decision would end up being a terrible decision that would result in earnings lost, time wasted and contracts being terminated all based on the greedy self-interests of Deal Current.
Deal Current: Not Acting In Good Faith
When TemecuLove began working with Deal Current within a year there would be a total of 3 locally based daily deal companies all operating using the Deal Current platform. Deal Current did not offer territory exclusivity and the stated reason behind that was because the company viewed all affiliates as allies not competitors. This sounds wonderful in theory, people working together to help small businesses, but there would end up being one huge problem. This problem was that one of the 3 locally based daily deal sites, the one generating the most revenue for Deal Current decided to not play nice. What this company (we will call DealLozer) did was get upset with Deal Current that market share was being taken by TemecuLove and the other local deal site. Deal Current, not wanting to lose their cash cow did what any business lacking ethics and integrity did: it took all the start up fees and commissions from TemecuLove and the other company and then for no reason decided to part ways with both companies. This was done by exercising a clause in their contract that allows them to terminate contracts and business for any reason. Clauses like this are meant to protect a business and are rarely if ever utilized, but when Deal Current got scared it could potentially lose a large client they decided it was best to screw over the little guys by taking their money and kicking them to the curb. This is what the company did. Basically, any company thinking about using Deal Current should know they can take your money and before you have the opportunity to succeed terminate your contract. Not only can they do it they have, multiple times, and most likely will do it again. Beware!
TemecuLove was a Deal Current client for approximately a year and the other local company was a client for only a couple months before Deal Current terminated contracts of both clients in the same time frame. Apart from both companies wasting money advertising, training staff, learning the management software and more, Deal Current also refused to refund the initial start up costs ($3000) and other fees related to commission percentages. Deal Current gave a great sales speech, but in the end they bowed down to DealLozer and took the money from the other local deal companies.
Being a successful business is a challenge regardless of the market and it’s sad that a company like Deal Current would act so selfishly and cowardly to take advantage of little guys. Terminating contracts for no reason is ethically disgusting and refusing to reimburse costs associated with start ups and commissions on top of that is just plain wrong. This is not a company any entrepreneur should get involved with. Deal Current is a scam and potential daily deal companies should look elsewhere for assistance.